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Making News: A Straight-Shooting Guide to Media Relations

Making News: A Straight-Shooting Guide to Media Relations is an insider’s look at today’s changing news media with essential tips for:How to ensure your story will be chosen as today’s newsHow to gain credibility and achieve effective coverageHow to better communicate with reporters, editors and producersHow to use media coverage to build a distinctive brand imageFrom the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON”Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message.”-Harry SmithCBS News”David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it.”-Richard SerranoLos Angeles Times

Author: David Henderson

Binding: Paperback

EAN: 9781583484685

Condition: New

Manufacturer: iUniverse Star

Number of items: 1

Number of pages: 226

Product group: Book

Studio: iUniverse Star

Publication Date: 2006-04-21

Publisher: iUniverse Star

Pages: 226

ISBN: 158348468X

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David Henderson
David R. Henderson (born November 21, 1950) is a Canadian-born American economist and author who moved to the United States in 1972 and became a U.S. citizen in 1986, serving on President Ronald Reagan's Council of Economic Advisers from 1982 to 1984.[1] A research fellow at Stanford University's Hoover Institution[2] since 1990, he took a teaching position with the Naval Postgraduate School in Monterey, California in 1984, and is now a full professor of economics.[3]