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Hunter Hastings

Articles by Hunter Hastings

Mark Schaefer: The Future of Marketing Is Austrian

13 days ago

Hunter Hastings and Mark Schaefer discuss how human-centered marketing can fix a business function that has lost its way. Key Takeaways and Actionable Insights Marketing has lost its way — in its current state, it’s no longer a useful business growth tool for entrepreneurs.  An obsession with technology has eclipsed the focus on people and …

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David Rapp on Harnessing Accounting to Your Purpose

21 days ago

When we asked international technology entrepreneur Paul Tenney about the pre-requisites to entrepreneurial business success, he said, “Learn accounting”. Accounting — or economic calculation — is one of the four pillars of entrepreneurship. And when it’s viewed through Austrian eyes, it becomes a more powerful business tool than, perhaps, you might have realized. Whether we …

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John Rossman on the Principles and Mechanisms of Business Growth

27 days ago

John Rossman is an advisor who helps leaders compete in the digital era, by crafting and implementing innovative digital business models and capabilities. He was an executive at Amazon and launched the third party selling platform–in that way,he probably directly helped a number of our listeners become successful entrepreneurs. And he is the author of …

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Chris Casey’s Journey to a Distinctively Austrian Financial Services Business

January 14, 2020

Innovation often emerges from the combination of existing components in new ways. In Chris Casey’s case, the new combination was his knowledge of Austrian Economics — specifically Business Cycle Theory and Monetary Theory — and of Finance. He invested a great deal of time and effort into mastering both parts of this knowledge combination. Key …

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John Chisholm: The Tools and Techniques for Success in the Entrepreneurial Process

January 7, 2020

John Chisholm is the author of Unleash Your Inner Company: Use Passion And Perseverance To Build Your Ideal Business. Entrepreneurship is a process. Taking this view enables successful navigation over time, whatever the interim ups and downs. Sometimes the process can feel like stumbling through a jungle, tripping over rocks and vines, always picking yourself …

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Eight Actions You Can Take Now to “Austrianize” Your Business

December 31, 2019

Entrepreneurship is action. It’s a process in which the actions of the entrepreneur are decisive. In the final podcast episode of 2019, Hunter Hastings suggests eight action steps you can take for the betterment of your business in 2020 and beyond. 1. Conduct an Empathic Diagnosis The entrepreneur’s first job is to understand the customer, …

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2019 In Review: Four Principles Of Austrian Economics You Can Usefully Apply To Your Business

December 24, 2019

In an attenuated Christmas Eve podcast, we highlighted four of the useful principles we covered during 2019.  Customer Sovereignty — Which Means Putting Your Customer First.  The economists call it customer sovereignty — the principle that it is the consumer who ultimately decides which businesses are successful and which are not, as a result of their purchasing …

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Mark Packard on the Value Learning Process

December 17, 2019

To be able to adopt new ideas and successfully apply new techniques, it is sometimes necessary to discard old ones that are barriers to clear thinking. The theory and vocabulary of value illustrate one such barrier. The language of business schools and many business books is that firms and entrepreneurs create value. That terminology implies …

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Vito Bialla Defines a Core Attribute of Entrepreneurship

December 10, 2019

Immediately after he arrived home from fighting in the war in Vietnam, Vito Bialla started his executive recruiting firm, Bialla & Associates, from scratch. He built it into a professional partnership of the highest repute at the highest level (recruiting CEOs and other C-Suite positions) for the largest global corporations. He also started (and sold) a sportswear …

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Stephen Denning: There’s a Revolution in Value — It’s Austrian and It’s Agile

November 26, 2019

Austrian economics emphasizes the delivery of value for consumers and customers. Only they can define value, because it’s their subjective experience that is valuable to them. Stephen Denning, author of The Age Of Agile, explains how entrepreneurs can exercise the “Agile” mindset, and offers insight into how Austrian principles inform the latest generation of business …

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Professor Arthur Diamond on Sustaining Innovative Dynamism

October 22, 2019

This week, while keeping our eye on our highest value — entrepreneurial success — we raise our focus to the system level and the meta-ideas that sustain entrepreneurial effort and Austrian innovative dynamism. Key Takeaways and Indicated Action Professor Arthur Diamond has written a wonderful book about nurturing the system in which we entrepreneurs operate. The …

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Chris Wilton’s Recipe For Success

October 15, 2019

Is there a recipe for entrepreneurial success? Chris Wilton has established a successful and growing catering business, and the recipe he developed has some ingredients that every entrepreneur can utilize. Key Takeaways And Actionable Insights Economists (e.g. Murray Rothbard in Man Economy and State) often talk about the recipe that entrepreneurs develop for business growth …

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Isabel Aneyba: Listening From the Heart and the Techniques of Empathy

October 1, 2019

Per Bylund teaches us to explore the only two fields that matter for entrepreneurial success: understanding the laws of economics and understanding the mind of the customer. Isabel Aneyba is an expert in the techniques of empathic diagnosis that yield the understanding of the customer’s mind, and she shares these techniques — and her success in …

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James Beardsley: Seeing the Business World More Clearly

September 24, 2019

James Beardsley owns and runs a law practice. He decided from the outset that he would run it like a business — not all lawyers do — and, once he had discovered Austrian Economics, he saw more clearly how to succeed in reaching his goal. Hunter Hastings and James discuss the principles of Austrian Economics that …

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Trini Amador on Brand Building

September 10, 2019

In Austrian Capital Theory, Brands are valuable financial assets. Brands are architected in response to the subjective value preferences of consumers, and the more accurate the responsiveness, the higher, faster, longer and more reliable are the future cash flows. Brands are promises of value and, when the promise is kept, the result is delighted, enthusiastic …

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Steven Phelan: Negotiation as a Core Capability for Entrepreneurial Success

August 27, 2019

Negotiation is a capability that entrepreneurs use almost all the time. It’s an area of entrepreneurial performance where an understanding and application of Austrian Economics can be very helpful. It’s all Austrian! Negotiation skills represent one of the resources entrepreneurs must assemble and maintain. The value of any resource is subjectively determined, and so the …

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Cheryl and Cliff Pia on the Economics of Creativity

August 20, 2019

There are many, many pathways of entrepreneurial opportunity in creative services, where it is eminently possible to succeed on talent, where big companies are eager to work with small creative companies and individuals, where agile low-overhead business models are thriving, and where technology is the entrepreneur’s friend. It’s an exciting time for entrepreneurs to be …

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Smita Bakshi on The Entrepreneurial Journey

July 30, 2019

Dr. Smita Bakshi, an engineer passionate about her mission, makes an impact by combining what the world needs and what the world will pay for. Key Takeaways And Actionable Insights What is the nature of the journey from growing up in India and Africa, to an education in America and the successful founding, growing and managing …

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Austrian-Style Entrepreneurship Explains Much of China’s Growth

July 22, 2019

Zhang Weiying is a Chinese Professor of Economics who “came across” the Austrian School of Economics. In an article published in Economic Observer on September 4, 2017, he made these points: · The Austrian School of Economics is the best market theory. It studies the actual market.It gives entrepreneurship central status.It understands economic growth as …

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Lisa Stevenson: Organizational Psychology and the Entrepreneurial Personality

May 8, 2019

In our ongoing project to build a solid bridge between the theory and practice of entrepreneurship, we explore the connection between organizational psychology and the entrepreneurial personality. Lisa Stevenson studied I/O Psych as an undergrad, in connection with business courses, and became fascinated with it. I/O Psych is shorthand for Industrial and Organizational Psychology — …

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Ed Pletner Applies Alertness, Discovery, and Capabilities-Based Strategy to Start, Manage, and Grow His Firm

April 24, 2019

Alertness, Discovery and Resource-Based Strategy. Ed Pletner talks with Hunter Hastings about applying these economic concepts to start, grow, and manage a thriving and highly differentiated business. Show Notes Entrepreneurial theory in Austrian Economics employs several terms to describe the entrepreneurial process and the exercise of entrepreneurial skills.  Alertness refers to the ability of some entrepreneurs to identify, and …

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Will Dinkel on Everyday Application of A.I. for Entrepreneurs

April 10, 2019

Hunter Hastings talks to Will Dinkel, CEO of Nova.ai, an intelligent platform for outbound sales and marketing — and a great example of AI as a tool for everyday tasks of everyday businesses of all kinds. Show Notes  AI has come a long way in a short time. Ten years ago, we always had to have a “human in the …

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Ricky Porco: Types of Entrepreneurs

March 27, 2019

At Economics For Entrepreneurs, we believe that everyone can be an entrepreneur, should they choose to do so. It may take you some time to find exactly your best niche, and a few experiments may be in order. The right mindset, we propose, is to pursue your entrepreneurial goal with belief and commitment, while being sufficiently adaptive …

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Trini Amador on Values as a Basis for Business Building and Brand Building

February 28, 2019

In Economics For Entrepreneurs, we will attempt to bring you some usable tools that represent a way to apply economic principles to your business to help you to greater success. Economists talk about individuals embracing values as a guidepost to the right behavior and the right choices. An example of such a value might be …

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Introducing the Economics For Entrepreneurs Podcast

February 16, 2019

The Mises Institute is launching a new podcast with the title Economics For Entrepreneurs. Why should you listen? The entrepreneur is the central hero in the dynamic order of Austrian Economics. Mises referred to entrepreneurs as “the driving force of the whole market system”.1 Jesus Huerta de Soto points to the unique role the theory of …

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8 Traits of the Entrepreneur

October 18, 2018

The role of the entrepreneur is central to Austrian economics. Entrepreneurs are the coordinators of individual human action in the context of subjective knowledge and dispersed information. There are two critical individual roles for economic dynamism. The first is consumer sovereignty: the consumer is boss, because they determine what is produced by deciding what to …

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