Sunday , May 16 2021
Home / Tim Ambler / Books / The Lucky Marketeer: Golden Days of the Drinks Trade

The Lucky Marketeer: Golden Days of the Drinks Trade

‘Britain’s Greatest Marketeer’ this was Marketing Magazine’s heading for their profile at the time of Tim’s retirement. The quotes below say it all. They give a host of reasons to buy Tim Ambler’s autobiography; but perhaps the most important reason of all when it comes to reading people’s memoirs is that the author is a gifted wordsmith. The page-turning qualities grip the reader from beginning to end as the reader is carried through his adolescence, university and an exceptional career – International Distillers and Vintners and the world of academia. What singles out the story from other autobiographies is that, although light, vastly amusing and irreverent, it covers serious ground. It is both thought-provoking and a mine of information realized through a devilish sense of humour. The self effacing sub-plot is based on the concept of Tim’s lifespan being part of ‘The Lucky Generation’ – a time when anybody could get a job, profit from house inflation, not have to fight a war etc. – but one wonders whether it’s really more an enactment of the golfer Lee Trevino’s well known adage ‘the more I practise the luckier I get’.

Author: Tim Ambler

Binding: Hardcover

EAN: 9781870948029

Manufacturer: Quiller Press

Number of items: 1

Number of pages: 336

Product group: Book

Studio: Quiller Press

Publication Date: 2014-05-29

Publisher: Quiller Press

Pages: 336

ISBN: 1870948025

View this book in Amazon

Tim Ambler
Tim Ambler (born 1937) is a British organizational theorist, author and academic on the field of Marketing effectiveness. Ambler featured on Marketing's list of the 100 most powerful figures in the industry. He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world