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Markets in everything – Publications – AEI

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AEI Markets in everything Lyft is testing monthly subscriptions. There seems to be a couple of plans Lyft is testing out. One costs 9 up front to get 30 free rides worth up to per ride. Another plan costs 9 a month for 60 rides. So, it appears as if Lyft is A/B testing to try to figure out just how much people are willing to pay. MP: At the apartment building where I live in DC, it costs almost 0 per month just for an off-street parking spot. For that monthly parking payment, which doesn’t, of course, include your car payment, insurance or gas, etc., you can get 30 rides with Lyft — seems like a great and affordable alternative to owning a car.   Markets in everything Mark Perry

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AEI
Markets in everything

Lyft is testing monthly subscriptions.

There seems to be a couple of plans Lyft is testing out. One costs $199 up front to get 30 free rides worth up to $15 per ride. Another plan costs $399 a month for 60 rides. So, it appears as if Lyft is A/B testing to try to figure out just how much people are willing to pay.

MP: At the apartment building where I live in DC, it costs almost $200 per month just for an off-street parking spot. For that monthly parking payment, which doesn’t, of course, include your car payment, insurance or gas, etc., you can get 30 rides with Lyft — seems like a great and affordable alternative to owning a car.

 

Markets in everything
Mark Perry

Mark Perry
Mark J. Perry is concurrently a scholar at AEI and a professor of economics and finance at the University of Michigan’s Flint campus. He is best known as the creator and editor of the popular economics blog Carpe Diem. At AEI, Perry writes about economic and financial issues for American.com and the AEIdeas blog.

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