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What Klled Chrysler?

Summary:
The news may come today – but it won’t be a surprise: Chrysler’s going the way of Plymouth. Maybe Dodge, too. They are not right for the times and it would take too much money to make them right. Enter the needle. RIP, old friends. FiatChrysler CEO Sergio Marchionne has been releasing Five Year Plans for Jeep and Ram trucks, the latter’s having been cleaved away from the Dodge brand being a telling indicator about the future of that brand. There will be Desert Hawk Jeeps and a 6.2 liter supercharged/Hellcatted Ram Super truck to go up against Ford’s SVT Raptor, but the silence is funereal about future of Chrysler – which already hardly exists. A minivan (the Pacifica) and a sedan (the 300). That’s it.  And soon, not even them. But what

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The news may come today – but it won’t be a surprise: Chrysler’s going the way of Plymouth. Maybe Dodge, too. They are not right for the times and it would take too much money to make them right. Enter the needle.

RIP, old friends.

FiatChrysler CEO Sergio Marchionne has been releasing Five Year Plans for Jeep and Ram trucks, the latter’s having been cleaved away from the Dodge brand being a telling indicator about the future of that brand. There will be Desert Hawk Jeeps and a 6.2 liter supercharged/Hellcatted Ram Super truck to go up against Ford’s SVT Raptor, but the silence is funereal about future of Chrysler – which already hardly exists.

A minivan (the Pacifica) and a sedan (the 300). That’s it.

And soon, not even them.

But what killed Chrysler? One word – vampirism. Chrysler was sucked dry until nothing but the husk remained.

First by Mercedes, which – some may remember this – “partnered” with Chrysler back in the ‘early 2000s, when Chrysler was riding high on the success of its cab-forward designs – which you may also remember.  You don’t see them around much anymore, but when Clintigula was diddling Monica, Chrysler had a full lineup of hot-sellers, including the 300M (a latter-day revival of the company’s iconic Letter Series cars of the ‘50s and ‘60s) the LHS and Cirrus sedans and the Sebring coupe/convertible.

Mercedes had a much smaller lineup – nothing like today’s lineup. You may see how this ended up.

Mercedes leveraged Chrysler’s cash to expand its model lineup to encompass literally every conceivable niche short of a Mercedes rickshaw. Today, there is a Mercedes minivan, several Mercedes SUVs, a plethora of Mercedes sedans in every size (and in between) and even sedans with “coupe” styling. Plus multiple actual coupes and convertibles. There are currently at least a dozen different Mercedes models and then permutations and sub-models of those models.

Eric Peters
Eric Peters is a freelance car/bike/political columnist. He escaped the corporate-owned media Big Boys years ago. Without the censorship of the corporate tools

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