Wednesday , August 21 2019
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Gimmicks and Their Downsides

Summary:
The problem with new cars is they’re too good for their own good. Well, too good for the car companies trying to sell new cars. Rust has become almost a non-problem. Reliability is a given. The internal combustion engine has been refined to near perfection; the huge gains made in the past – from flatheads to overhead valves, from carburetors to fuel injection – are no longer being made. Hard-starting/stalling, hesitation and surge – these are things which haven’t been “features” in new cars for at least 25 years. All new cars are largely maintenance-free for the first several years of driving. Most will run for 12-15 years before anything major requires repair. This has been true since at least the early 2000s – almost 20 years

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The problem with new cars is they’re too good for their own good. Well, too good for the car companies trying to sell new cars.

Rust has become almost a non-problem. Reliability is a given.

The internal combustion engine has been refined to near perfection; the huge gains made in the past – from flatheads to overhead valves, from carburetors to fuel injection – are no longer being made.

Hard-starting/stalling, hesitation and surge – these are things which haven’t been “features” in new cars for at least 25 years.

All new cars are largely maintenance-free for the first several years of driving. Most will run for 12-15 years before anything major requires repair. This has been true since at least the early 2000s – almost 20 years ago.

It’s been hard to buy a new car without standard air conditioning since Bill Clinton was president.

It is not possible today.

Power accessories which were regarded as luxuries once upon a time –  e.g., cruise control, intermittent windshield wipers, climate control AC and electric seats – are commonplace and generally standard equipment in most new cars and have been for at least the past five years.

Power windows and locks are givens.

Every new car has a pretty good stereo system – included. Most offer a very good one.

No great strides in functionality, reliability or even luxury are happening anymore – as was routine and expected when a buyer went new car shopping for most of the past 100 years. What’s the difference – in meaningful terms – between a 2015 and 2020 car?

Not much – other than the price, of course.

Which probably explains why it’s getting harder to sell the newest ones.

So how to sell them?

Gimmicks!

Electrify everything – including things that probably shouldn’t be.

Eric Peters
Eric Peters is a freelance car/bike/political columnist. He escaped the corporate-owned media Big Boys years ago. Without the censorship of the corporate tools

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