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Does Your Family Need a Brand?

Summary:
Bruce Yandle discusses individual and family brands. Read it at AIER.

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Bruce Yandle discusses individual and family brands.

Read it at AIER.

Bruce Yandle
Bruce Yandle is a distinguished Mercatus Center adjunct professor of economics at George Mason University. He specializes in public choice, regulation, and free-market environmentalism. Yandle frequently briefs Capitol Hill policymakers on economic issues and lectures regularly in Mercatus programs for House and Senate staffers.

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