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Antitrust Bills: Technology-Company Regulation in Disguise | The Techregister

Summary:
A worker assembles a box for delivery at the Amazon fulfillment center in Baltimore, Md., April 30, 2019. (Clodagh Kilcoyne/Reuters)The proposals toss antitrust’s proper concern to the side and focus exclusively on the market’s biggest actors. The battle against bona fide competition in the U.S. continues apace. A new antitrust proposal in the Senate, named the “American Innovation and Choice Online Act,” would punish the largest platforms and technology companies for conduct that has been benefiting consumers since goods began to be sold in stores. Under this bill — and its companions in the House — store brands, self-advertising, and large savings at checkout would be found to violate antitrust laws, punishable with fines of up to 15 percent of the company’s revenue.

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Antitrust Bills: Technology-Company Regulation in Disguise | The Techregister

A worker assembles a box for delivery at the Amazon fulfillment center in Baltimore, Md., April 30, 2019. (Clodagh Kilcoyne/Reuters)

The proposals toss antitrust’s proper concern to the side and focus exclusively on the market’s biggest actors.

The battle against bona fide competition in the U.S. continues apace. A new antitrust proposal in the Senate, named the “American Innovation and Choice Online Act,” would punish the largest platforms and technology companies for conduct that has been benefiting consumers since goods began to be sold in stores. Under this bill — and its companions in the House — store brands, self-advertising, and large savings at checkout would be found to violate antitrust laws, punishable with fines of up to 15 percent of the company’s revenue. The catch: These new bills affect only seven companies, whose market capitalization is $550 billion or greater, which is the Senate bill’s statutory threshold. In other words, they are not antitrust bills at all.

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